Business Case

Business Ecosystem Builds Simplicity

According to the CEO of Palin, Petri Arvo, the key idea of S-Drive is to build an ecosystem in which all customer’s vehicle related tasks, from vehicle purchase to parking and surprising events like accidents, are as simple and easy as possible for the drivers and vehicle owners. Petri Arvo also sees that the ways cars are used and owned will experience a rapid transformation in the next few years and S-Drive, and the ecosystem around it, are in the core of this transformation.

1.     Why now?

Digitalisation changes everything and also the automotive industries have entered the era of digital transformation. Besides the obvious impact, i.e. the need to serve the mobile-first customers who demand more digital applications and automatic services, the digitalisation has also the ability to change the dynamics of the industry. Enabled by the new technologies and service digitalisation, for example,

Based on our experience in working with the maintenance businesses and franchise chains in Europe, the bottom-line impact of Smart Maintenance varies depending on the business type (dealer, independent), target customer segments, market competition, and go-to-market approach. Despite of the differences, however, there are also strong similarities between the business outcomes and, by adopting the Smart Maintenance approach, the maintenance businesses typically